TREASURE’s Leadership Change: What Happened?
On the March 9 episode of Park Myung Soo’s Radio Show on KBS Cool FM, TREASURE’s members discussed the recent leadership transition. DJ Park Myung Soo directly asked about the switch, noting that Junkyu and Asahi had taken over the leadership roles previously held by Choi Hyun Suk and Jihoon. He jokingly asked if the former leaders had done something wrong.
TREASURE quickly denied any controversy, laughing at the suggestion. Choi Hyun Suk clarified that the decision was made in agreement with YG Entertainment and was part of a structured plan.
> “We talked with the company and decided that it would be good to switch leaders every two years, so that’s how it happened.” — Choi Hyun Suk
Why Is TREASURE’s Leadership Rotation Unique?
In K-Pop, leadership roles are typically permanent. Different entertainment companies have their own selection criteria, such as:
Age-based leadership (older members leading younger members)
Experience-based leadership (members with the most training or skills taking charge)
Company-appointed leadership (chosen by management for stability and direction)
TREASURE’s two-year rotation system is a rare approach in the industry. While some groups may have unofficial role-sharing, formal leadership changes are uncommon.
What Do the New Leaders Think?
New leaders Asahi and Junkyu acknowledged the pressure of stepping into their roles. They emphasized that their primary goal is to maintain the high standards set by their predecessors.
> “Junkyu and I have been telling each other that we need to make sure we don’t fall short of what our older brothers have done…” — Asahi
Despite the added responsibility, Asahi revealed that there are no financial or material benefits tied to being a leader.
> “There’s definitely a lot of pressure, but since I’m doing it together with Junkyu, it’s a bit less overwhelming. We just want to do a good job.” — Asahi
How Are Fans Reacting?
TREASURE’s decision has sparked mixed reactions among fans:
✅ Some fans support the change, saying it allows multiple members to develop leadership skills.
❌ Others worry about consistency, wondering if frequent leadership shifts could affect the group’s stability.
Regardless of the debate, this leadership system makes TREASURE stand out in the K-Pop industry. It remains to be seen whether this bold strategy will influence other groups to adopt similar practices.
Final Thoughts
TREASURE’s leadership rotation system is an innovative and rare approach in K-Pop. By allowing different members to take on leadership roles, the group is creating a more dynamic and shared responsibility structure.
Only time will tell how this change will impact TREASURE’s future. For now, fans eagerly anticipate how Junkyu and Asahi will lead the group in their new era.
What Do You Think?
Do you support TREASURE’s decision to rotate leaders every two years? Share your thoughts in the comments!
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FAQs
1. Why did TREASURE change leaders?
TREASURE decided to rotate leadership every two years to give different members the opportunity to take on leadership responsibilities.
2. Who are TREASURE’s new leaders?
Asahi and Junkyu are the new leaders, replacing Choi Hyun Suk and Jihoon.
3. Is it common for K-Pop groups to change leaders?
No, most K-Pop groups have a fixed leader throughout their career. TREASURE’s rotation system is unique.
4. Will TREASURE continue this leadership system?
As of now, TREASURE plans to rotate leaders every two years, but future changes depend on the group and their management.
5. Are there any benefits to being TREASURE’s leader?
According to Asahi, there are no material or financial benefits—only added responsibility and pressure.
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